Online reviews sites like Google plays a crucial role in determining the success of businesses. Your prospect and existing customers are using review sites like Google daily to make their buying decisions. Thanks to the search engines, online ratings are extremely easy to find and they are visible to shoppers even before they click to see the details of a business. Especially on Google search, before anyone clicks on a specific business listing Google would show a snippet from a customer review. In fact, negative reviews in Google search results can cause you to lose 70% of your potential customers.
Many prospective buyers look at online ratings, total number of reviews received and basic business information. After that, they would also look at individual positive and negative reviews to know what to expect from the business.
To majority of the online shoppers out there, how important are online reviews? I would say it is very important. In fact, 90% of consumers read online reviews before visiting a business or making a purchase online. For example, when I am looking for a brunch place to hang out with my friends I would search online in the area that we want and check the over-all rating of it to determine whether it is worth trying considering I have never been to the restaurant previously. Generally speaking, 4.0 or higher are considered pretty good taking into account of the number of reviews received as well. 5 star is good but sometimes it may seem a little suspicious. For example, if a person is deciding between two of the similar restaurants one has ten 5-star reviews whereas the other one has 100 reviews and over all is 4.3, it is pretty obvious which one seems more legitimate.
Below are some facts about how important online reviews are:
88% of consumers trust online reviews as much as personal recommendations from families and friends.
72 % say that positive reviews make them trust a business more.
86% of people hesitate to make a purchase from a business that has negative online reviews.
Now that you see how important online reviews are. Even if people hear about a new business through friends or family, they still tend to check how their ratings are on the internet. Therefore, getting positive online reputation should be your priority in your marketing plan.
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